.au direct Update:
In September 2022 it was a very busy month for .au domain names. The body who regulates the Australian .au domain space, auDA (pronounced 'ow-duh') stated that, ".au direct registrations continue to climb with more than 400,000 short, memorable .au direct domain names now registered". Many domain registrars were overwhelmed, some crashed, as many people left their registerations to the last minute.
Regrading the .au Priority Allocation
As directed by AUDA, the period for processing AU Direct priority applications is now closed.
If you have a priority allocation and have not yet received advice on its status, please bear with us, we will get back to you shortly.
An application with NO priority token (created after 20 September) will be submitted with other non-priority applications by us on your behalf when AUDA reopens on 4th October 2022 at 8:00am AEST.
A contested domain (i.e. you have priority status but so does someone else), we will be advising you shortly, and providing invoices for these contested applications.
If you would like to add the dot AU (.au) direct domain to your domain account, all you need to do is login to your existing account and select 'Register a new domain' (usually on the right hand menu).
We can't order it for you (as it needs your credit card from your account) but we'd be very happy to help you out - we'll need to screen share. If you use the 15 min Support option for $45 we will cap the price even if we go over (up to 45 mins - AUD$135 in value). Use this special link and organise a personalised screen share over a video call to help you out > Book a Domain Support Online
If you'd like some more information on the .au domain please, click on either:
our webpage that explains the .au direct domain launch, and/or
read my blog post, 4 good reasons to get your .au direct domain
Can I get a .au domain?
From the 24 March 2022 the .au direct domain is live. This means that “anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation” can register a .au direct domain name.
Existing 3rd level .au holders (i.e.- com.au, net.au, org.au, asn.au) had until 20 September 2022 to secure their brand, the new domain is now open slather for anybody.
Is my domain name safe?
The Australian Cyber Security Centre is expecting the new domain to become a magnet for fraudsters and domain-name squatters. They stated that “opportunistic cybercriminals could register your .au domain name in an attempt to impersonate your business.”
They said that, “Fraudsters and cybercriminals have a long history of exploiting new domain names by registering names that are equivalent or similar to existing domains, then using them to seed malware via emails or text messages linking to that domain.
Even where malware is not involved, fraudsters use fake renewal notices to trick domain registrants into paying unnecessary fees, or just to boost traffic to sites displaying ads.”
At under $15 per year, it’s really cheap and has many benefits for your online business, not least of which is simple brand security.
What is the .au direct domain?
Australian organisations now have the option to register a brand new .au domain name. It will be open to anyone with a connection to Australia.
It's a shorter, simpler domain name available as a new option for Australian internet users.
This will align Australia with other countries that already have the shorter domain names such as New Zealand (.nz), the United Kingdom (.uk) and the United States (.us).
I already own a domain?
You can still order .au through Online is Easy by logging into your account existing customer account.
4 reasons why .au is great for Australian businesses:
Memorable.
Shorter, simpler and easier to remember and type. Looks sharp on business cards and pull up banners.
Innovative.
Provides more opportunities for any organisation to create innovative names.
Authentic.
Verifies you're a genuine, credible business. Requires an ABN or ACN to register.
True Blue.
hey you! (au) — Globally recognisable, uniquely Australian and highly trusted. Couldn’t be anymore Aussie!
How did the .au direct domain rollout work?
Existing domain owners of (com.au, net.au, org.au, asn.au) will had the chance to apply for Priority Application Status until the 20 September 2022. During that time, auDA checked the priority application status of the existing domain before issuing a licence.
For example, Online is Easy have been the owner of the onlineiseasy.com.au domain name since we began in 2014, we will have priority Category 1 to register onlineiseasy.au.
Transfer Domains.
Own existing domains? Want to transfer to us. Transferring any .au is free if you’ve already paid for registration or renewal ↓
Login to Console.
Existing Online is Easy customers can log into your account through our console and pre-order their .au direct domain names ↓
Personal Support.
Need help? Book a Domain Audit online with Anthony for only $45 (registration fees not included). ↓
Frequently Asked Questions (FAQ):
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You should grab it to protect your business name and brand.
It’s a very small cost for your brand protection and authentic branding.
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A .au direct domain will protect your business name and brand. After 20 September 2022 all .au domain options will be released to the general marketplace. This means that if you haven’t claimed your domain, then it’s open for anyone else to claim and use.
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You can redirect any of your existing domains to your .au direct domain, vice versa if you like the traditional name. It’s a very small cost for brand protection and trusted, authentic Australian branding.
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Yes!, the new .au direct domain will complement the existing suit of Australians domains such as .com.au, edu.au, gov.au.
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The price for .au direct domain name will be $14.90/year
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To be eligible you must have an “Australian Presence”
If you already own a .com.au domain, you can have preference when you register the new direct .au domain associated with that domain. For instance, existing “yourdomain.com.au” or “yourdomain.net.au”, can have a preference for “yourdomain.au”
If someone else also has an existing .au extension associated with the same domain as you, then there is a chance of a conflict. An example of this would be if you have "yourdomainname.com.au" and someone else has "yourdomainname.net.au".
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If there is no conflict, you will be able to register your new .au as soon as the application opens (24 March 2022).
If there is a conflict, anyone eligible for new .au domain will have 6-months to register their interest from when the application opens
Submit your interest and we will keep you up to date to make sure you are able to secure your new .au direct domain.
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By being any one of the following:
A Sole Trader, Partnership, Company, Charity, Association or Trust with a current ABN or ACN.
A permanent Australian resident or citizen.
You are a foreign business with an Australian trademark application or registration.
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If there are a Category 1 applicant (being applicants whose domain name was registered before 4 February 2018) and a Category 2 applicant (being applicants whose domain name was registered after 4 February 2018), Category 1 will have priority over Category 2.
If there are multiple Category 1 applicants, applicants must agree on allocation.
If only Category 2 applicants apply, the name will be allocated to the applicant with the earliest domain creation date.
Where there are multiple applicants with first priority, the applicants will be directed to negotiate with each other, and the domain name will be allocated on agreement between the parties.
For example, as the owner of onlineiseasy.com.au domain name since we began in 2014, Online is Easy will have priority Category 1 to register onlineiseasy.au.
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auDA, the governing body for Australian domain names, has announced that applications will open from 24th March 2022.
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auDA provides a priority status tool which you can use to validate the status of your domain name.
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If you have a 3ld.au domain: double check that all your information on the console is correct on the related domain information. If you need help in updating anything, please let us know.
If you want a specific 2ld.au domain and it's not already registered in your 3ld.au, then we recommend you consider registering the 3ld now to give you a priority right.
If you have other .au domains elsewhere, we suggest you consider transferring your domains to Online is Easy.
Watch our website, sign up for our newsletter, and follow us on Social Media where we'll post regular links to updates!
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With SO many people in the digital marketing sector and with SO many ideas, opinions and special offers, it can be hard to work out who is actually providing a reliable, best practice service.
Our Founder, Anthony Mayer, has coached hundreds of organisations and he is committed to increasing digital literacy and helping Australians create, manage and control their own digital footprint without the hype.
Don’t take our word for it, read one of the many 5 star reviews we have from the customers we’ve worked with over our 8 years of being in business.
We are a trusted Australian business based in Gunaikurnai country (Gippsland, Victoria). We are an active Associate Member of the .au Domain Administration Limited (auDA) develops and administers the rules for domain names in the .au country code Top Level Domain.
Our team provides one-on-one personal Australian support and service for domain registration as a reseller of TPP Wholesale. Your domain is hosted at a secure location in Sydney, with 24,150 sq. metres of space -- Global Switch has an internationally renowned customer base from government organisations, financial institutions to premium companies and providers in Australia.
You can transfer, look up and/or register domain names knowing that we’re here to back you up and support you.
Scenarios
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Matthew owns a business name registration for “Good Coffee”. He wants to register the domain name “goodcoffee.com.au”, but discovers that it is registered to “John McBride”, who uses a Sole Trader ABN and trades under the name “Good Coffee Pty Ltd”. Matthew is upset as he feels that he should be the owner of the domain, rather than John.
In this situation, John is eligible to hold the registration of goodcoffee.com.au, as he has a close and substantial connection to the domain name. He was first to register the domain, and as long as he continues to trade under the name “Good Coffee Pty Ltd”, he will remain eligible to hold the registration licence.
Depending on the date Matthew registered the “Good Coffee” company name, he may or may not be able to lodge a complaint through the .au Dispute Resolution Process (auDRP). He would need to contact auDA to determine the domain name registration date, and could then make a decision on whether to pursue his complaint further.
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Ron noticed that the owner of funtechnology.com.au, Diana, is using an expired business name as her eligibility ID to support the registration of the domain name. The domain is registered through Online is Easy, so Ron contacts Online is Easy's support and inquires about an official complaint.
Online is Easy will contact TPP Wholesale’s Domain Complaints team reviews Ron’s complaint and realises that the Registered Business Name that Diana is using has indeed expired. They contact Diana and give her 14 days notice to update her eligibility details. If she fails to do so, the domain name will be de-registered.
Diana responds to the request and provides an updated and valid ABN number. The registration of the domain is updated so that the name meets eligibility criteria. If Diana had not responded, the domain name would have been deleted. However, as she provided the requested information she is able to retain ownership of the domain licence.