Anthony founded Online is Easy in 2014. Our mission is to empower small businesses to make a stronger impact through digital transformation and innovation. Like building a house from the foundations to the roof, we’ve broken the process of building a best practice digital footprint down into 5 key steps.
While there are many ways that cybercriminals come at us, one of the most fundamental ways is through your email account, with Business Email Compromise (BEC) costing an average of $39,000 for a small business and $88,000 for a medium business per cybercrime report! Your email is the key to the rest of your digital footprint so if a cybercriminal gets you here, there can be a domino effect on your privacy! Learn more about how to spot fraud, stop hacker from using your online brand and view the options we offer to support you.
The Victorian Government is running The Small Business Digital Adaptation Program that is offering a rebate up to $1,200. Products available through the program can help sole traders, micro and small businesses improve their cashflow, increase productivity, attract customers, and assist them to tell their story. We know starting a business and/or digital tools can be intimidating and confusing for people who don't know where to begin their journey. We specialise in business coaching, digital marketing, website designs and have worked with hundreds of startups and established small businesses around Australia. How can we help you?
Australia’s .au direct domain is launching soon. Known as a country code top-level domain, or a ccTLD, there are many reasons why businesses should consider obtaining their .au direct domain name. Anthony Mayer, Digital Strategy Consultant from Online is Easy looks at 4 reasons to get the .au country code domain.
Coming March 2022. .au direct names - like onlineiseasy.au - will be open to anyone with a connection to Australia. It's a shorter, simpler domain name that will be available as a new option for Australian Internet users.
To be eligible for a .au direct name you must have a verifiable Australian presence, which includes being a citizen or permanent resident, or being an organisation registered in Australia.
I get that the topic of domain name registration is quite dry and misunderstood by many small businesses, however, it’s one of the underrated corner stones of an effective online identity. Your domain name forms a part of your intellectual property (IP), it builds brand recognition and credibility. It is the root of a strong online presence that then branches out to custom email and a website - fundamental tools in an effective digital strategy. A domain name is one of the things that can mean the difference between your emails getting read and clicked on or added to SPAM and deleted.
If you're not sure, there's no reason why you can't register both and then redirect one to the one you think most represents your business? You can look up and register domain names directly through the Online is Easy Store.
